Why are wedding flowers so expensive?

So… why are wedding flowers so expensive!

Friends, family and brides are often shocked when I tell them the cost of wedding flowers… my mum simply couldn’t understand it, until during a visit she listened in on a couple of phone conversations regarding a client’s wedding… when I came off the phone she said, ‘gosh now I understand!’…

Being a florist is not only skilled, you have to be very knowledgeable in all aspects of the job, especially when it comes to wedding flowers… It’s all about the planning and preparation, being able to rescue a situation when life throws a curve ball at you and staying calm under pressure. I can honestly say it’s happened more than once, that a couple have increased the number of guests and tables at the last minute, completely forgetting to order more flowers! leaving me to seriously think outside the box to remedy the situation…

Let me walk you through a typical client journey…Most couples book a year or more in advance… during this whole time I’ll be hand’s on, there for your every need, helping turn a blank canvas into your dream wedding, within your budget…
Ok so you’ve filled in the contact form on my website and pressed send… my working hours start from this point…. I’ll analyse the Pinterest board you’ve provided prior to your consultation so I can prepare ideas and generally get a gist of the vibe you’re going for, along with checking out locations, venues and logistics… your consultation will generally be an hour long, after which I’ll type a detailed quote with mood boards, on average these take around 2 hours…

Usually during the course of the year I’ll respond an average of 10 emails per client, sometimes more, happily giving you my professional opinion on tablecloth colours, invite designs, flower tweaks, hair flowers and styles, dresses, amendments of quotes and much much more…

If you have chosen complex designs, floral installations and lengthy set ups, prior liaising with marquee companies, venues and perhaps even site visits will be require to discuss potential risks, plan setups and hanging of any unique items. I’ll even contact your caterers to make sure tablecloths will be laid out prior to my arrival so I can crack on with setting things in place, timing is key… briefing of set up teams and liaising with styling company’s is also a huge part of my job… making sure a slick operation is in place on the day…

Then there’s the actual wedding flowers… a week prior to your wedding I’ll prepare an extensive flower and sundries spreadsheet, these can easily take an hour or more… then the flower ordering itself can we quite time consuming, if flower types are unavailable I’ll go back to the drawing board, choosing suitable alternatives, amending the buying sheets, then heading back to the web shop to secure your new option for delivery the following week…
If your wedding is on a Saturday I’ll start work on Tuesday prepping flower buckets, wrapping boxes for delivery of bouquets and buttonholes, cleaning vases and candle wax from candlesticks, along with popping to the wholesaler to purchase ribbons and any other sundries required…

Wednesday your flowers will arrive… these will be conditioned (removing excess foliage, stems cut, put in water) and left to drink up fresh water for a few hours before being used… if the wedding is rather large, conditioning can be a morning’s work, if any damages have occurred during transit, refunds will be actioned and fresh flowers ordered for the following day… the afternoon, leading into a long working day Thursday, designs will be created, skilfully turning all the flowers into wow factor, bespoke arrangements…

The big day… flowers will be carefully loaded ready for transport… this takes a huge amount of planning and is an art in itself… I’ve had many sleepless nights worrying about getting a couples wedding flowers to the venue in pristine condition…
On arrival, bouquets and flower crowns will be whisked off the the bridal suite, along with tutorials on how to handle the flowers and take them out of water…
Ceremony flowers will be the first port of call along with any large floral installations. I always attached all the ladies and gents buttonholes and corsages as standard practise, I want them to look good on you…
Table centrepieces and wedding breakfast styling is always done last, if running late finishing touches can be completed during the ceremony….
After the ceremony, all florals will be quickly dispersed around the venue, making the most of everything, all sneakily done during your drinks reception as if by magic…

The following morning while you’re soaking up the previous days excitement over breakfast, my team and I will arrive early doors to collect all the hired items, and remove any floral installations or unwanted flowers…
You may think it ends there… everything will be taken back to my studio and unloaded, putting everything away ready for the following Tuesday when I’ll arrive to start the prep for the following weeks wedding…

So as you’ll see, it’s not just about ordering some flowers and Turning up on the day… it’s months, sometimes years of planning and preparation, along with skill and excellence in creating and delivering… so much of what a lot of us wedding suppliers do is all done in the background, away from the public eye… if you broke down the overall cost of your flowers into hours worked from your very first email you’d be shocked by the hourly rate… and this is why wedding flowers are costed at a higher rate than a beautiful thank you or gift bouquet from your local florist…

Images by – Charlotte Bryer-ash

Exactly what every bride needs

Clair is knowledgeable & friendly which is exactly what every bride needs. Her work looks like it's out of an East London photoshoot with oodles of style... All of my bridesmaids want Clair to be there florist. She is exceptional!

We met Clair and clicked immediately

We met Clair and just clicked immediately with her. She had prepared ideas based on our description of the wedding and she was one of the few suppliers we met who genuinely tailored her approach as soon as she got the brief.

An excellent creator of floral masterpieces

Clair instinctively knew what flowers to use based upon my brief... She is calm, relaxed, professional and discrete... An excellent creator of floral masterpieces which brought tears of joy to my eyes.